Brief
The project was given to create the complete branding solution for the gaming console "Morpheus".
Objective
The Goal of this project is to create the complete branding solution for the gaming console "Morpheus". In this project, I have to create a simple, clean and effective logo for my brand.
Research
Play Station
The original PlayStation, released in Japan on December 3, 1994. One of the best gaming console and its becoming the first video game console to sell 120 million units. In an interview with game informer the PS5 life cycle is expected to last about six or seven years, meaning we won't see the PS6 until at least 2026.
Xbox
The brand was first introduced in the United States in November 2001, with the launch of the original Xbox console. Microsoft second console, the Xbox 360, was released in 2005 and has sold 84 million units as of June 2014. The next-gen version of NBA 2K21 will be playable on both Xbox Series X and Xbox Series S next-gen consoles.
Nintendo
The company was founded in 1889 as Nintendo Karuta. It distributed its first video game console, the Color TV-Game, in 1977. The new Nintendo Switch 2,it is a 4K Nintendo Switch could be on its way this year.
Morpheus
Morpheus is a God of sleep and dream. The God appears in dream while sleeping and it appears in human form. It is a Greek mythology that the god appears only in dream.
Element of Morpheus
I have selected three elements for Morpheus Logo.
-Gods crown
-Wings
-"M" Morpheus
Ideation
The main goal of the project is to create a simple, clean and effective logo. I have selected three elements for Morpheus Logo. The first one is God's Crown, and second one is its wings and lastly i want to add the Starting letter M of Morpheus. So, I want to combine these three elements to represent the LOGO for the brand Morpheus.
Actual Logo
Color Variants
Stacked Variants
Submark and Icon
Scaling
Exclusive Zone
Guidelines
Color Palette
Imagery
Poster
Outdoor Poster
Gaming CD Design
Brochure
Console and Controller Mocks
Packaging Box
Merchandise Mocks
Booklet
Reflective Analysis
In this Project, I have learnt how to create a Logo, design system, Gaming CD design, Poster, Brochure, Booklet and all complete branding solution and how its work. So, this is my first full branding solution project its very challenging to do. I used Adobe Photoshop, Adobe illustrate and fliphtml5 software. And i have learnt Fliphtml5 tool its mainly to create a virtual booklet. Its interactive to see in booklet.
