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    About

    Brand Identity and CD Packaging
    Published:
Skarma Project.
2011

 
An iconic laser-cut outer packaging for Hans Dalal's documentary CD, complemented with a simple informative insert.
 
Hans Dalal is a wildlife and nature enthusiast, with a special love for tigers. In March 2010 with the support of Tiger Watch, Ranthambore and a few friends, Hans along with musician Sidd Coutto, recorded some music by ex-poachers from a poaching tribe in Ranthambore, with the intention to produce and sell their music and get them alternate sources of income as part of their rehabilitation program. Musicians from across the world collaborated on producing the songs recorded there.
 
ROLE
Art Direction, Client Contact
Subsequently, Hans moved on to set up a NGO called PROWL (Preservation of Wild Landscapes) in 2013. My challenge was to direct an identity for the same, keeping in mind the previous CD Cover and his avid interest in tigers. We designed a bold logo and basic stationary.