A Skarma Project.
Moha is a herbal cosmetic line, created by Ayurvedic pharma company, Charak. The client desired a bold brand language that stood out from its competitors while still maintaining the organic feel. Conceptualizing and creating a look and feel, we went through several renditions of how to bring the ingredients to life through stylized graphics.
Moha's fresh look was set with the detailed hand-painted illustrations that brought together the branding, the product range and final packaging.
Design & Illustration, Client & Vendor Contact