LWD Esthetics is a brand that specializes in skin care services and well-being, their goal is to make you feel comfortable with your skin and help you find beauty from within. Created by Lindsey Williams Davila, a Licensed Esthetician who has worked in the beauty industry for the past twelve years. Gathering a trustworthy clientele who have allowed her to expand, specialize in skin treatments, and develop a service that provides knowledge and confidence.

Focusing on the identity of LWD Esthetics, the challenge was to create a brand that evokes a familiar feeling to their consumers, as well as knowledge in skincare, and an easy platform to interact and understand each service.

We developed a brand that has subtly and provokes a sense confidence. The brand was developed by overlapping her initials with a custom serif font, creating an elegant primary asset of use. The color palette was inspired in skin-care products and solution, as well as thinking in human assimilation to their natural skin and tones, something that seems familiar to all of us. Wireframes and website layouts were also thought in a way that was easy to navigate and explore each services and eventually booking an appointment.