Concept note
As UltraTech uses the tagline “Build Beautiful” to appeal to homeowners, and calls itself “Construction ka Doctor” which communicates and ensures security to customers, building a warm relation through visualizing beautiful complexion of strong textures of cement. So for the customers to relate with the long ensured security, the exhibition itself is wearing an eye-catchy yellow cap making up a shelter with a promise of trust and safety. This array itself is made of geometry shapes which are most likely to be found in any construction sites and is also seen in Aditya Birla’s Logo.
3D Designs
Re-designing an exhibition booth for Aditya Birla's UltraTech cement brand.
Previous Exhibitions
Design Process
I brainstormed with brand's research and keywords, then derived geometrical forms, and again brainstormed to combine the forms.
Colors derived Mood Board Theme Board
Derived colors from my brainstorming chart, made my mood board based on the UltraTech's tag line "Build Beautiful". And designed my theme board with the help of following chosen keywords.
- Industrial
- Big
- Lanes
- Geometry
- Secure
- Trustable
- Strong
- Iron
- Base
After getting my mood to work with and a theme to stick on, I choose the safety helmet to be put as prop. I created safety helmet as the roof as it is a symbol of safety and heavy machinery, which is what the brand is focused upon "Building Beautiful & creating a feeling of security and trust among customers". I have created emphasis and a point of attention for viewers with brand color yellow. Then as I was inspired with the brands logo, I needed the exhibition to look like Aditya Birla's logo to advertise Birla.
Final Result
Thank You
