MINI Paceman Student Brief
I’m interested in the way people perceive things. My idea for this campaign stemmed from the tagline I created, ‘what do you see?’. Taking on the principles of Gestalt, those that were already aware of the MINI would see the whole. For the others, the purpose of the campaign was to promote greater recognition of this iconic vehicle.
MINI Paceman Student Brief
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118
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Published:

MINI Paceman Student Brief

My idea for this campaign stemmed from the tagline I created, "what do you see?". Taking on the principles of Gestalt, those that were already aw Read More
8
118
2
Published: