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LE PETIT PARAPLUIE - Branding and Promotion

LE PETIT PARAPLUIE
Hypothetical Cafe - A Branding and Promotion Project
LE PETIT PARAPLUIE is a traditional French Restaurant Café, known for its extravagance and avant garde take on food and design as a concept. The café believes is preserving the beauty and originality found in conventional French cuisine whilst embracing modernity and being in vogue.
TYPEFACE USED - CUBO SANS
A sans serif typeface designed; inspired by the works of the Cubist artist Pablo Picasso - ‘House on the Hill, 1902’ and ‘Girl with Mandolin, 1910.’ It includes uppercase and lowercase letters, accents (French), numerals, punctuation symbols and special characters. CUBO SANS enables you to write in the Latin script. It is mainly designed for the languages English and French.
COMPLEMENTING TYPEFACE - Hiragino Kaku Gothic Pro & Hiragino Mincho Pro
CAFÉ MOODBOARD
COLOUR PALETTE DERIVED
MONOGRAM LOGO DEVELOPMENT
LOGO STRUCTURE
LOGO COLOUR VARIATION
MOCKUPS

Branding Collaterals: Visiting Card and Letterhead
Visiting Card
Letterhead 
Packaging and other Collaterals
Seamless Pattern Developed
Packaging
Coasters
Cutlery 
Display Menu Sample: Daily Specials
The Exterior
LE PETIT PARAPLUIE - Branding and Promotion
Published:

LE PETIT PARAPLUIE - Branding and Promotion

Published: