Screem
Screem is a raucous music festival that brings together emblematic artists and musicians of experimental electronic music.
The festival seeks to be a cultural space where attendees have the opportunity to connect with the euphoria and the vibration of sound, and where they feel with total freedom to express without any restriction the feelings that being there causes them: screaming, running, jump, dance and shudder.
Music has the power to connect, unify, identify and communicate people regardless of social class, race or religion. It has the ability to eliminate barriers and make individuals find a language or a voice to reach others. According to psychology, musical stridency can induce an emotional, behavioral and physiological response in a person, causing them to express themselves or act according to their mood or the feelings that the sound provokes.
Screem is a raucous music festival that brings together emblematic artists and musicians of experimental electronic music.
The festival seeks to be a cultural space where attendees have the opportunity to connect with the euphoria and the vibration of sound, and where they feel with total freedom to express without any restriction the feelings that being there causes them: screaming, running, jump, dance and shudder.
Music has the power to connect, unify, identify and communicate people regardless of social class, race or religion. It has the ability to eliminate barriers and make individuals find a language or a voice to reach others. According to psychology, musical stridency can induce an emotional, behavioral and physiological response in a person, causing them to express themselves or act according to their mood or the feelings that the sound provokes.
On that note, Screem visual identity represents what the sound of the invited performers transmits: vitality, dissonance, explosion and high contrast. And by doing so, people would feel even more immersed in the sensory experience of the event.
University Project / Branding / 2017
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