Based in the Hunter Valley region of New South Whales, Equilibrium Estate is a sustainable, carbon neutral producer of Australian wine. Their ethics and eco friendly production practices that have formed the foundations of the vineyard are significant contributors to what can be identified as a unique selling point within the market.

 

Through simple yet distinctive information graphics and a conscious, well-informed use of material and print production methods, each labelled bottle aims to communicate one particular area in the vineyards production process in which minimises the negative impact on the global environment. As the product is consumed, the labels take on an unexpected function where particular shapes which were once part of the info graphic disappear, illustrating the positive outcomes of sustainable practice.