Virtual Credential Campaign
Club La Nation is the service company of the newspaper La Nación, one of the most important in Argentina.
They called us to develop a 360 campaign for the launch of their digital credential. The challenge involved communicating a change in culture and functionalities in the On-line and Off-line scene to invite and inform about the new proposed benefits and uses.
The project was proposed to highlight the digital aspects of a credential through elements encoded with the global identity of the company and linked to an imaginary UI and UX universe. The result was a 360 action of great media impact and strong personality.
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