Klumie - Naming and Brand Design

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Togetherness,

Welcoming and

Diversity.

Klumie is a professional education platform for the civil construction segment, focused on deaf or hearing impaired students. The system has virtual environments implemented with assistive technology, enabling the understanding, interaction and socialization of this audience.⁣

We are special because
“WE LAUNCH LIGHTS ON A WAY THEN

SO DARK AND LITTLE EXPLORED.”

WE INCLUDE: Inclusion and the main keyword. That is why a symbol inspired by this image was created. A faithful representation of union, welcoming and diversity.⁣

WE LIGHT: The symbol resembles an asterisk, here representing a glow of light, a spark or a star.⁣

WE INTEGRATE: In sign writing, the asterisk is a symbol of the touch contact - it means that the hand touches.

The name was based on the concept of light and the importance of the French Charles-Michel, who created the first educational institution for the deaf. The word is the combination of Lumière (light in French) and Click (onomatopoeia of the action of turning on the light).

Clic[k] + [Lumiè]re - Pronunciation klumiê⁣.

A human, dynamic, democratic, creative, friendly,

innovative, welcoming and caring brand.

To complement the visual identity and communication of the brand, it was created in a pattern with icons obtained from the deconstruction of the asterisk.⁣
These elements form a very dynamic composition and their asymmetrical and irregular dispositions symbolize that the different complement each other. Again referring to social inclusion.⁣

Because of the origin of the name, the colors were inspired by the French flag. In addition, they convey: ⁣ wisdom, security, confidence, serenity, technology, courage, energy, joy, dynamism and strength.⁣

Client's Testimonial

"Jaider exceeded expectations and understood exactly the purpose and essence of our business, clearly seeing our values and our mission. All his work touched us and we are concerned with looking more deeply into our business. Your human side is certainly your differential. We will never forget the presentation of naming... how thrilled we were! Jaider also brought us lights !! Congratulations and thanks for the welcome and respect!"