MUDO is a design workshop based in Mexico City and Yucatan.
Their mission is more than just design. Their vision is more than just creating a new perspective,
We are here to change the world and we want to be a different way of seeing, creating, and motivating the world.
Create an understanding of unity beyond what we see and above all generate a development movement.
The purpose was to create a brand that communicated that MUDO is not a normal architecture studio, to completely move away from geometric and modular figures. That is why despite using a minimal editorial layout to soften the identity, the main logo is custom and heavy as well as the icon is very fun and versatile. Achieving in all the identity a balance between all the graphic elements, also adding a small Japanese essence in some elements.