Uppa Winery. Reimagining the classic line

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Pavel Shvets is Russia's first biodynamic winemaker with a signature approach to wine. We have already developed a design for Petnat — it turned out as fresh and bright as the sparking wine itself. Our next step was to redesign the classic wines line.

At first, we shifted the focus on Pavel. His name now dominates the wine label, clearly linking his personal brand with the product. Secondly, the design has become more vivid and modern. We reinterpreted classic labels and mixed their image with modernist typography, as if to say: this is where known methods meet the author's vision. A multi-colored foil adds freshness and shine.