Proofs.
Free media platform
Free media platform
The popular in Bashkiria e-magazine “Proufu.ru”, the “Time of the Free” YouTube channel and the “Bonus” newspaper have merged into a new project called the Free media platform "Proofs". The creation of the unified brand was caused by the development and start of expansion to other regions, in particular, the media spaces of Kazan and Chelyabinsk, as well as the planned further expansion. The "Proofs" also joined the “Syndicate 100”, which also includes twenty-five Russian media, such as “Novaya Gazeta”, “Dozhd” TV channel, “Echo of Moscow”, “Znak.com”, “Meduza”.
The new name "Proofs" has a phonetic succession from the old “Proufu” and carries a powerful peremptory energy. Proofs are evidence. A strong and undeniable argument, which is used in a sharp dispute or a diplomatic discussion. A word that has firmly taken root in the lexicon of people of today.
The minimalistic design solution of letter "P" ("П" in Russian) which consists of "evidence falling on the table" is the graphic metaphor of the word "proofs". The sign has an interactive semantic component — it is not limited in height, because there can be infinitely many proofs. So, the sign occupies the entire free vertical area where it is necessary from an aesthetic point of view. Honest journalism implies publicity, the photo portraits of the magazine's experts became another style-forming element of the new brand. Face to face, eye to eye.
Openly. Straightforwardly. Honestly.
Openly. Straightforwardly. Honestly.
Author of the idea of unification and name: Zarina Gaisina (Proofs)
Creative director, art director, copywriter: Ilshat Baiburin
Designers: Ilshat Baiburin, Anna Nadezhdina
Motion Designer: Nikolai Ivanov
Creative director, art director, copywriter: Ilshat Baiburin
Designers: Ilshat Baiburin, Anna Nadezhdina
Motion Designer: Nikolai Ivanov
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