Peter Drayton is a 5th generation descendant of the
famed Drayton family from Hunter Valley,
Australia’s oldest wine region.
A N O M A L Y S E R I E S
Peter Drayton’s ‘Anomaly Series’ revels in the divergence from the expected.
From the vineyard to the glass, Peter’s curiosity, drive and hard-won experience has led
him to challenge convention, in cultivating and crafting wines from varieties beyond those
that have made the Hunter Valley world-famous. Alternate varieties that are carving a niche for themselves; thriving and delivering with quality, consistency and verve.
True to its meaning of 'deviating from what is normal or expected', these labels implement a process called 'variable imaging'. For each varietal of wine, there are 12 different typographic images - 3 dark letter 'A's composed of 3 different fonts layered over each other.
So in each dozen case of wine, no two label are the same!
A constant bold red 'A' in gloss highbuild unites them all as a series.
Studio: Harcus Design
Designer: Annette Harcus
Bottle Photography: MCC Australia, Stephen Clarke
