The same same colors and similar designs were applied to each page to have same look and feel. The page structures are simple as possible so that it is easy to navigate.
Based on research, define users and task flow.
Create the prototype hand-drawn wireframe, and did some user testing to improve the usability.
Usability Improvement Process
Did some usability testing and revised wireframes based on feedbacks.
Character and Icon Design
Started sketching to generate some character designs, and asked about 30 people to vote to choose best one. The final character and icon designs were created using illustrator and photoshop.