MUSIC FESTIVAL SURVIVAL KIT
As part of my Graded Unit for the 2nd year of my degree, we were given the brief to design and physically make a survival kit. However, the survival kit could be on anything we liked aslong as it was creative. As I was planning going to a couple festivals that year (2018) I thought a music festival survival kit would be a great idea. We were given the specifications that it had to be no bigger than an old videotape box, which was a challenge in itself as you were limited to what you could fit in the packaging. You were also required to include products in the kit, with a cohesive branding throughout.
As part of my Graded Unit for the 2nd year of my degree, we were given the brief to design and physically make a survival kit. However, the survival kit could be on anything we liked aslong as it was creative. As I was planning going to a couple festivals that year (2018) I thought a music festival survival kit would be a great idea. We were given the specifications that it had to be no bigger than an old videotape box, which was a challenge in itself as you were limited to what you could fit in the packaging. You were also required to include products in the kit, with a cohesive branding throughout.
TARGET MARKET RESEARCH
After designing and producing the box, attention then focused on the items that would fit inside the packaging. Keeping the colour scheme flowing throughout the design and included some essential items that you may need when at a music festival, ranging from antibacterial hand gel to an emergency poncho for those rainy days. Focusing on the consumer and what the target audience would ideally use was the main focus of the end product, as well as making sure the survival kit took up very little space in festival-goers rucksacks.
