亦洲·雅(YiZhou Ya)

亦洲 - 雅。

这是一款来自中国的低度数利口酒,名叫“亦洲”。目前所看到的这一款,它的主要酿造物是猕猴桃,所以酒体会呈现诱人的琥珀色。
利口酒并非诞生于中国,而我们希望打造的是一款“中式利口酒”,以区别于同类型产品。我们将一副“雅聚”的场景直接雕刻在了瓶子的背面,当人们在正面看这瓶利口酒的时候,结合于琥珀色的酒体,如同是一尊玉雕。同时,我们还将瓶盖顶部凹刻有猕猴桃的元素,来传递出产品的口味。
由于这款产品的酒精度更高,在中国的售价也会高一些,在成本允许的情况下,我们采用了木质的包装盒,但为了不浪费材料,包装盒在使用完毕后,可以通过简易的拼装,再变成一个托盘和一个食盒。让包装能够更持久的使用。

This is a low alcohol liqueur from China, called "Yizhou". At present, the main brew of this one is kiwi fruit, so the wine will present an attractive amber color.
Liqueur was not born in China, but what we hope to build is a "Chinese liqueur" to distinguish it from the same type of products. We engrave a scene of "Elegant gathering" directly on the back of the bottle. When people look at the liqueur from the front, it is combined with the amber body, which is like a jade carving. At the same time, we also engrave kiwi fruit on the top of the bottle cap to convey the taste of the product.
Due to the higher alcohol content of this product, the price in China will also be higher. When the cost allows, we use wooden packaging box. However, in order not to waste materials, the packaging box can be easily assembled after use and then turned into a tray and a food box. Make the packaging more durable.

Awards: 
Graphis Design Annual 2022 (Gold)
2021 Muse Awards (Gold)
2021 Pentawards (Bronze)
2022 iF awards​​​​​​​
亦洲·雅(YiZhou Ya)
Published:

亦洲·雅(YiZhou Ya)

Published: