Truly — Summer Flavors
GS&P approached Buck to make three sensational short films that capture the breadth of flavors and experience of drinking a Truly Hard Seltzer. We wanted to give this a visceral feel and communicate through a fun, visual language the refreshing, joyful vibes associated with Truly Hard Seltzer. No one is just one flavor. See the project here
Lemonade
Iced Tea
Fruit Punch
Design Development
Motion Development
Credits
Client Truly
Agency Goodby Silverstein & Partners
Directed & Produced Buck Design
Executive Producer Luisa Murray
Creative Director Dan Marsh
Associate Creative Director Gosha Kuznetzov
CG Supervisor Marc Steinberg
Producers
Guti Rosado
Jamey Kitchens
Production Coordinator Lara Arikan
Storyboard Max Forward
Design
Finishing Artist Ben Rohel
Music
Lemonade & Iced Tea: Zelig
Fruit Punch: Dua Lipa - Physical (feat. Hwa Sa)
