user's avatar
Gojek Gamification
Client: rest of world
Art Direction: Cengiz Yar

Animated illustration for an article about Indonesian ride-hailing giant Gojek, which uses a complex, gamified system of reward and punishment to motivate its drivers, who in turn say the rules change and that the drivers lose.
https://restofworld.org/2021/only-gojek-knows-this-mystery/
Gojek Gamification
14
180
0
Published:
user's avatar
Jude Buffum

Gojek Gamification

14
180
0
Published: