We were challenged by the marketing department at Method to explain how their systematic bin system worked and most importantly try and make it sound exciting so they could inspire companies to use the system. 

We approach the project by reviewing the key method system and creating a visual narrative that moved around the 4 brand colours to explain the functionality of the system and reflect the notion of recycling with circular motions. We then humanised the concept with fun character illustrations to make feel light hearted and fun.  

The animation was made in 2d using aftereffects and the bins created 3d to make make product move seamless and enable us to rotate and expand it to show its design features.