LongTail is a fictional brewery. The goal of this project was to use smart branding techniques in order to make the product more desirable. it's identity is a chameleon to represent it's relaxed, tropical vibe. The definition of long tail is as follows:

1. (noun) A long tail of some distributions of numbers is the portion of the distribution having a large number of occurrences far from the "head" or central part of the distribution. The distribution could involve popularities, random numbers of occurrences of events with various probabilities, etc.

Although this definition applies to statistics, I like to think of it as a metaphor pertaining to bar happenings.