We wanted to give the Wijmo product and branding a specific personality. Through an ideation workshop, we defined the specific tone Wijmo would have, how Wijmo sees the world, and how the world sees Wijmo. We drew up the storyboards and worked with an animation firm to put something together that worked both stylistically and financially, nd ended up with a promo that was both fun and funny.
Some of the planned efforts revolved around formal sponsorships of relevant SXSW-sanctioned events, 'flash mob' demos outside of popular front-end focused sessions, hide and seek-style games at the conference venues via Twitter, and the
This was the launch site for the Wijmo brand and product line. The product and site were unveiled at jQuery Boston 2010.