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Smallrig Shoulder Rig Kit for Sony A7RIII

Industrial Design















First of all, we define the geometric cutting and penetration in 3D space as a unique brand recognition system,
On this basis, set up a striking red hollow brand to further enhance the science fiction color of the product, and define it as the visual hammer of smartrig products.

首先,我们将3D空间内富有变化的几何切割与穿插定为产品特有的品牌识别系统,
在此基础上,设置一块醒目的红色镂空名牌,进一步提升产品的科幻色彩,并将它定义为SMALLRIG产品延续下去的视觉锤。





The product is composed of three key parts; camera cage, shoulder bracket, and monitor. At its core is the cage, which can be quickly switched between three working modes (portable, lifting and shoulder-carrying). It also provides 76 standard DIY interfaces that allow cameramen to connect more devices, such as microphones, monitors, flashlights, etc.

产品由三个关键部分组成;像机笼、肩托和监视器。它的核心是相机兔笼,可以在三种工作模式之间快速切换(便携式、升降式和肩扛式)。它还提供76个标准DIY接口,允许摄影师连接更多设备,如麦克风、显示器、手电筒等





In terms of details, the hand-held parts are carefully ergonomically adjusted to ensure the holding experience, and are equipped with a multi-functional Mini wrench, which can be easily removed by magnetic adsorption.

细节方面,对手持部位进行了严谨的人机工程学调试,保证握持体验,并配备了多功能迷小扳手,靠磁力吸附在可随手取出的位置。















2. SHOULDER BARKET

The camera module can be quickly separated and assembled with the shoulder module through the slider wrench
相机模组可以通过滑块扳手快速地与肩扛模组分离和组装​​​​​​​












     回头整理这个很特别的项目,它不是一个很洒脱的设计项目,不停地解决功能与形式的问题。从2018年底到19年10月,这个项目伴随了我接近一年的时间,10个模组,大大小小50多个零部件,断断续续的七版大改与提案。
       它也不一定是一个完美的设计,还有很多问题存在,比如因为对美学的坚持导致某些部位的加工成本过高等…… 好在这个项目最终完整的落地了,也不负众望拿到2020年IF设计奖,最有价值的是,它为客户起到了新PI升级与延续的指导作用,这才是最重要的,尤其是近期看到SMALLRIG最新推出的“黑曼巴”款相机套件,设计风格在A7RIII套件风格的基础上显得更加成熟理性,并且赋予了精神文化层面的内核,感叹自己还需更加努力之余,也是非常欣慰的。


Smallrig Shoulder Rig Kit for Sony A7RIII
Published:

Smallrig Shoulder Rig Kit for Sony A7RIII

Published: