Having to redesign the packaging for TAZO was a challenge. There was a lot of investigate and research done before actually starting any designs. This included comparing TAZO to other brands and looking, tasting, and examining all the teas that were redesigned. TAZO is a high-profile brand with a known aesthetic, staying true to the original while also branching out caused for an interesting result.

            From the teas brewed colors were selected that were either visible in the tea itself or the fruits that tea is flavored after. Then a sans serif typeface was chosen to stay true the original modernist design. The final designs now show consistency across all their teas that can be replicated for even more flavors. There is now a unified brand identity when it comes to the TAZO tea boxes.