Project: SAB Zenzele is one of the most successful share schemes in South Africa, the empowerment scheme has helped over 40 000 shareholders and employees get a share in the success of the company by allowing through the SAB Zenzele scheme which has paid over R14 billion to its members since it’s inception in 2010.
Brief: To create a digital content campaign that announces to members of the scheme to claim their shares while highlighting the success of the share scheme over the 10 year period of invest. We went on a journey across South Africa to find SAB stakeholders and employees whose life were changed by the scheme. Our task was to create a hero film that shines the light on real members of the scheme in their daily pursuits in their real environments. So we want around the country speaking to employees, retailers and foundation beneficiaries whose lives have been changed by the Zenzele share scheme in 1 minute film.
Brief: To create a digital content campaign that announces to members of the scheme to claim their shares while highlighting the success of the share scheme over the 10 year period of invest. We went on a journey across South Africa to find SAB stakeholders and employees whose life were changed by the scheme. Our task was to create a hero film that shines the light on real members of the scheme in their daily pursuits in their real environments. So we want around the country speaking to employees, retailers and foundation beneficiaries whose lives have been changed by the Zenzele share scheme in 1 minute film.
Agency: Joe Public
Client: SAB Zenzele & SAB foundation - ABinBev
