I proudly helped to design and define the visual identity for the healthy foods brand Nolita. The idea was to translate the happiness of a health life using modern life elements, like the emojis.

The idea for the packaging is to be clean and light with all the information organised to be easy to find and understand.

While the logo use bold and black letters, the iconography is light and uses soft colours to illustrate the main characteristic of the product without fighting for attention.