Tholon + El Gourmet Magazine
The sophistication of senses
Pramer SCA is the leading company in Latin America that produces pay-TV contents and distributes satellite networks. It reaches over 17 million homes in Argentina, Latin America, Spain and the US Spanish-speaking market. Some of the channels produced by Pramer are elgourmet.com, Cosmopolitan Televisión, Film & Arts and Canal á. Besides, the company publishes elgourmet.com magazine, which is inspired by the TV channel philosophy that focuses on gastronomy and good living. The wide range of the magazine’s readers includes cooking professionals as well as housewives. Tholön Kunst redesigned the magazine, giving it more sophistication and appealing to readers’ senses by using new types and highlighting the colors and the photographs.