12 Rules of Design

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  • 12 Rules of Design
  • If you have ever presented design work or have been in client meetings, you know there are always recurring comments that can almost be translated in design rules. As a free design project, the 12 Rules of Design according to Landor were created and put on display in the agencies reception area.
    The objective was to think of a “rule”,assign a number to this rule and design the number in such a way that it represents the chosen rule. The only constraint was to not use any real numbers.