12 Pounds - The coffee cooperation
For the company 12 POUNDS – The coffee cooperation we designed all elements of the brand identity from the logo to the packaging. We focused on the power of black and white for this world tour of different coffee-growing countries. An individual signet was developed for every variety of coffee, taking traditional patterns from the corresponding region of origin and providing them with a contemporary look. In our opinion, commitment goes particularly well with a delicious cup of coffee. In order to outfit 12 Pounds with the flexibility required for a start-up, the packaging was designed to be sleek, simple, and customizable. Strong, unmistakable colors were selected for the categories to make the coffee subscription easily identifiable. The banderole is handcrafted, personalized with a sticker, and can be supplemented by attaching a product leaflet.
