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Branding and packaging design for 12 Inches, a fruit syrup for use in making cocktails. The name was derived from the height of the bottle. Seek… Read More
Branding and packaging design for 12 Inches, a fruit syrup for use in making cocktails. The name was derived from the height of the bottle. Seeking a simple, economical solution, packing tape was printed, coincidentally, each label is 12 Inches as well. Read Less
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12 Inches
Pre-mixed Cocktail Syrup

Named for the size of the bottle - this product is a sugary fruit syrup for bar staff to use in making cocktails. The company was only just starting up and needed an economical approach to it’s branding. The solution was to use printed packing tape which could work as a bottle label, to seal shipping boxes or anything else that took their fancy.