THE REBRANDING OF YA KUN KAYA TOAST - A LOCAL CHAIN IN SINGAPORE
Brief: The task given is to rebrand a local product/service/event
The local service that I decided to rebrand on is Ya Kun Kaya Toast..
CONCEPT BOARD
The three main keywords for this concept board is Timeless, Traditional and Special. Ya Kun Kaya Toast is a local chain founded in 1944 and has been in Singapore for about 77 years now. This suggests that Ya Kun Kaya Toast is a well-liked and well-known brand in Singapore as they provide people with a place filled with sense of nostalgic memories from the past as well as different variety of food choices ranging from kaya toast, soft boiled eggs to coffee and tea.
PACKAGING DESIGN
MOBILE APP
POSTER ADS
PRESENTATION BOARD
