American Eagle Outfitters: 15 Seconds of Fame
1994
34
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Published:
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    Times Square is a place where peoples’ attention is seriously sought after. The American Eagle Outfitters Flagship Store in Times Square stands o… Read More
    Times Square is a place where peoples’ attention is seriously sought after. The American Eagle Outfitters Flagship Store in Times Square stands out thanks to an innovative digital signage experience that gave shoppers their “15 Seconds of Fame.” After a purchase, customers are invited to pose in a mini photo studio to have their picture taken. Moments later, the picture and a personal message appears on 15,000-square-feet of exterior digital signage for all of Times Square to see. “15 Seconds of Fame” is a fitting reflection of people living their lives and experiencing a brief but sweet taste of fame while differentiating American Eagle Outfitter’s flagship store in Times Square from the brightly-lit competition. Read Less
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Summary
Times Square is a place where peoples’ attention is seriously sought after. The American Eagle Outfitters Flagship Store in Times Square stands out thanks to an innovative digital signage experience that gave shoppers their “15 Seconds of Fame.” After a purchase, customers are invited to pose in a mini photo studio to have their picture taken. Moments later, the picture and a personal message appears on 15,000-square-feet of exterior digital signage for all of Times Square to see. “15 Seconds of Fame” is a fitting reflection of people living their lives and experiencing a brief but sweet taste of fame while differentiating American Eagle Outfitter’s flagship store in Times Square from the brightly-lit competition.