Tribok CrossFit
When my CrossFit addicts friends reached out and asked me to work on the branding of their new CrossFit box where friendship and community would prevail over "big muscles", I couldn’t resist the temptation to try this challenge. 💪
Moving away from the usual warrior / military look most CrossFit gyms have in their logos I designed a friendly looking mascot (the acorn is the symbol of the city where their gym is located) 🌰🔥. The rest of the visual identity follows that direction: a retro vibe with a touch of cartoon.
