RUGGLI®
Series 3: Voyage
A series of three rugs focusing on locations pivotal to the development of Massimiliano Ruggliotti (not a real person), the Founder and Creativo Generalisimo (made up role) of textile empire RUGGLI® (a 100% fabricated company).⠀
⠀
He calls these maps ‘artistic impressions’ so you don’t judge his horrific handwriting and cartography.
He calls these maps ‘artistic impressions’ so you don’t judge his horrific handwriting and cartography.
Please take off your shoes before you step on the artwork. #YourRuggli
RUGGLI®_7:
Milano
Growing up in Milano, Italia, Massimiliano aspired to work within one of the legendary local fashion houses. At 8 years old, you would find him laying on the living room floor, dreaming of ideas.⠀
As the legend goes, one day the tiled floor was particularly cool to the touch, and that’s when his grandest idea struck him — “I need to make warm rugs for little Italiano children like me to explore their wildest dreams”.⠀
It set him on a lifelong path full of woven delights.
As the legend goes, one day the tiled floor was particularly cool to the touch, and that’s when his grandest idea struck him — “I need to make warm rugs for little Italiano children like me to explore their wildest dreams”.⠀
It set him on a lifelong path full of woven delights.
RUGGLI®_8:
Malmö
Malmö, Sweden, where Massimiliano would learn from Master Ruggateer, Astrid Mattamästare.⠀
⠀
For three years Massimiliano studied Astrid’s revolutionary weaving techniques.⠀
⠀
As the legend goes, it was Astrid who encouraged Massimiliano to think of a rug as more than just a warm floor covering, instead “Think of a rug as the most divine plane of existence — horizontal and woven.”⠀
⠀
Like us, he still doesn’t know what that means, but damn could she make a rug.
⠀
For three years Massimiliano studied Astrid’s revolutionary weaving techniques.⠀
⠀
As the legend goes, it was Astrid who encouraged Massimiliano to think of a rug as more than just a warm floor covering, instead “Think of a rug as the most divine plane of existence — horizontal and woven.”⠀
⠀
Like us, he still doesn’t know what that means, but damn could she make a rug.
RUGGLI®_9:
Melbourne
Melbourne, Australia: the final location of Massimiliano's grand voyage.⠀
⠀
While being born in Milano allowed him to dream, and studying in Malmö taught him the way of the rug, it was Melbourne that he would ultimately call home.⠀
⠀
As the legend goes, Massimiliano always joked about living in a location with one of the earliest timezones possible. Why? So he could create from the future.
⠀
While being born in Milano allowed him to dream, and studying in Malmö taught him the way of the rug, it was Melbourne that he would ultimately call home.⠀
⠀
As the legend goes, Massimiliano always joked about living in a location with one of the earliest timezones possible. Why? So he could create from the future.
My third rug design collaboration with Massimiliano Ruggliotti (not a real person), the Founder and Creativo Generalisimo (made up role) of textile empire RUGGLI® (a 100% fabricated company).
RUGGLI® (not a registered company) started from the living room. Specifically, my living room. I spent roughly 3/4 of each day in the 2020 lockdown working off the dining table. The other 1/4 from the couch. In front of the couch, is a rug.
“Wouldn’t it be cool to design a new rug?” I said in my head.
“Yes it would,” I replied.
Thus, RUGGLI® was born.
