Trophy hunting is not my game, but getting big ideas across is. To celebrate and launch Liquorland’s TOP 100, their annual wine show, a full page press was booked to make big of the event. And it did, not only capturing the hearts of wine lovers and wine producers, this advertisement won a Finalist award in 2008 Caxton Press Advertising Awards, following its’ bimonthly ‘Could be a Caxton Award’ and NABS Ad of the Month in New Zealand.