Gurts Frozen Yoghurt Bar came to Media Playground in search of a complete brand identity and consequent rollout. Gurts wanted to be known as more than a frozen yoghurt store, they wanted their store to become a total experience for the customer and in turn wanted their brand to be at the forefront of this notion.
We created an entire brand suite for Gurts including a logo, menu boards, social media collateral and store design. To coincide with the theme we created our own playful type and colour palette. This was then used throughout the store and on both the digital and printed collateral.