LapaQ - "Lapar" is a Malaysian term that means "hungry." While speaking in a Kedah dialect known as "Lapaq". They came up with this name idea to make it memorable and catchy, especially for the Malaysian audience.
Located at Subang Jaya. LapaQ is a small home-based business that offers traditional local food delivery online. They are passionate about the dedication and effort that goes into creating wholesome meals to feed and fuel their customers, and they only use the freshest local ingredients that they can find.
Logo - created in a silhouette shape, flat, and with a solid color that will work well in any medium (print media or digital). Hot bowl means they'll ensure the food is fresh and always at a hot temperature when delivered. Speed lines denote that they will provide a quick delivery service. Capital Q is meant to represent the catchy Kedah accents that work best in any selling line. Red color signifies their domination of the local food industry, as well as their confidence and professionalism.
Style - its brand identity emphasizes red as a dominant color and overall feel. The visual space between the photos and the logo is balanced by the graphical food patterns. After all, the overall aesthetics goal is to present a vibrant appearance while retaining the red color and food presentation at once.
Sleeve Food Packaging - this Y-shaped packaging design is intended to protect and also tightening the food container. At the same time, it has a stylish appearance and more room for branding visuals. Uniquely, this prototype includes a die-line for the placement of plastic forks and spoons. This sleeve packaging folds easily into a flat that can be stored in a box or bag.
Endless Folding Card - A gift card for the customer's enjoyment. This endless folding card focuses on some details about the company's service and showcases some of the food menus. Likewise, it can be easily stored alongside the sleeve packaging.
Dedicated to Lecturers & Contributors:
Lecturers - Jumaddi Shafia, Zuliyanti Hanizan, Muhammad Yusuf Masod, & Jamil Iswan
Digital Print - Mohamad Azuan Azmi & Nazarudin Ibrahim
LapaQ Founder - Azeril Zolle
Contributors - Wan Mohamad Amirul Azri & Siti Nor Atikah
Food photos by Azeril Zolle. Credits to their rightful owners.
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