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Our office in Papua New Guinea worked closely with Credit Corporation to develop a campaign that focused on the development of creating a better … Read More
Our office in Papua New Guinea worked closely with Credit Corporation to develop a campaign that focused on the development of creating a better PNG and how Credit Corp can be used for this. Credit Corp | Funding Futures Read Less
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Credit Corporation is South Pacific’s leading financial institution assisting in the development of all Pacific Island Nations. Credit Corp came to Media Playground wanting a completely fresh brand identity to replace their already existing one.
 
They wanted their look and campaign to be conceptualised around their new tagline ‘Funding Future'. Through market research and on ground knowledge we attained that the people of Papua New Guinea care most about the future of the country and in particular the future generations pertaining to this.
 
We decided upon a photographic campaign that would include the children of PNG creating a sense of awareness and nostalgia through this. The campaign appeared across the country digitally and across outdoor advertising.