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Our office in PNG worked closely with Credit Corp to develop a campaign that focuses on the the development of creating a better PNG and how Cred… Read More
Our office in PNG worked closely with Credit Corp to develop a campaign that focuses on the the development of creating a better PNG and how Credit Corp can be used for this. Credit Corp | Funding Futures Read Less
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Creditcorp is South Pacific’s leading Financial Institution assisting in the development of all Pacific Island Nations. Creditcorp came to Media Playground wanting a completely fresh brand identity to replace their already existing one.
 
They wanted their look and campaign to be conceptualised around their new tagline ‘Funding Future.’ Through market research and on ground knowledge we attained that the people of PNG care most about the future of the country and in particular the future generations pertaining to this.
 
We decided upon a photographic campaign that would include the children of PNG creating a sense of awareness and nostalgia through this. The campaign appeared across the country digitally and across outdoor advertising.