Credit Corporation is South Pacific’s leading financial institution assisting in the development of all Pacific Island Nations. Credit Corp came to Media Playground wanting a completely fresh brand identity to replace their already existing one.
They wanted their look and campaign to be conceptualised around their new tagline ‘Funding Future'. Through market research and on ground knowledge we attained that the people of Papua New Guinea care most about the future of the country and in particular the future generations pertaining to this.
We decided upon a photographic campaign that would include the children of PNG creating a sense of awareness and nostalgia through this. The campaign appeared across the country digitally and across outdoor advertising.