A humanized penguin wearing a wide Mexican brim felt hat, shirt and jeans is now riding on the hops with a large square kerchief around his neck, a beer cup in his hand, a pistol in the waist and riding boots on the feet. 

Artful integration of the elements of wheat ears and hops, the raw materials of beer making, brings an interesting and vivid image.

The unique feature of a fresh taste and rich nutrition is highlighted with the wordmark "fresh" in the logo accompanied by texts to emphasize a constant temperature control between 0℃ and -8℃ for the process of beer filling and storage.

Design: Shenzhen CSF brand design
Creative director: Chaoyun Fang
Location: China
Project Type: Produced
Packaging Contents: Wheat Beer
Packaging Substrate / Materials: Aluminium