In 2019, Lafooco expanded its business to dried fruits using new technology foundation to target high-end customers in Asian markets where natural vitamins supplements from dried fruits was trending. 

This is a typical tropical fruit product line that is processed with modern technology to retain its natural and juicy flavor. However, the areas where they get raw ingredients, which is associated with the brand LAF from the early days, had not been told anywhere.

Developing a completely new creative orientation for the brand which had been very traditional, long-standing and associated with the areas that supply the raw ingredients.

Telling the story from farm to final product via the packages using the art style that are in association with the LAF brand, creating a more tropical atmosphere through the vibrant colors of fresh fruit products that maintain their flavors even after the drying process.