Officers know that “hands kill” and that they should “watch the hands.” so we turned one of the most used phrases in racist police abuses
into a message that invites the diagnosis of irregularities in the hands of black people, which are 3.9 times more likely
to be killed by police over the life course than are white people according to a PNAS study in 2019.
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# S h o w M e Y o u r H a n d s
- D & AD NEWBLOODS -
- NEW YORK FESTIVAL SHORTLISTED X2 -
Art Directors: Julián Gonzi / Omar Galvis
Copywriters: Danilo González / Paula Marín / Bianca Pareja
