McDonald's Hari Raya Ads

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As for the final project assignment for the subject Marketing Communication we were given the task to create an ads consist of above (ATL) and below the line (BTL) in advertising. The art direction we went for was that in conjunction of the Covid-19 pandemic and the Malaysian Movement Control Order (MCO), malaysians aren't allowed to visit and beraya to other people's house. Hence the idea of celebrating Eid Mubarak remotely whilst enjoying McDonald's was born.