An annual report with lots of circles, fast cars and numbers.
BMW Annual Report.
White space. YUM!
Transluscent layer over a stylish gradient background.
Besides the iconic white space, the majority of the icons, charts and graphs are of circular shape. This look is heavily borrowed from the slick BMW logo. The coherence strengthen the force of branding for BMW.
Here are some unique graphical pages of the Annual Report to feed your hungry minds.
There you go! Enjoy and hit the 'Appreciate This' button to show some love to grey-and-blue pie charts!