#SaveOurRestaurants - Pepsi
Client: PepsiCo India
Agency: Wunderman Thompson India
Client: PepsiCo India
Agency: Wunderman Thompson India
Pepsi showed up during crisis and designed an industry-first Save Our Restaurants program. A novel collaboration with India’s largest online food-delivery app and National Restaurant Association of India empowering people at home to make a difference to the lives of marginalized restaurant workers, through just the click of a button. While ordering your favourite meal online, add ANY soft drink to cart (not limited only to Pepsi, even our competitor’s products), and Pepsi would ensure an unemployed restaurant worker’s family got food on their table.
#SaveOurRestaurants reversed the concept of home-delivered meals as consumers helped donate 2.5 million meals directly to jobless workers’ homes! Stepping-up when it matters, #SaveOurRestaurants not just provided food security to marginalized workers but also helped Pepsi grow to be the #1 soft drink brand on India’s largest online food-delivery app.