Charlie’s Pie Shop is a completely new fast-casual restaurant chain that brings visitors on a culinary adventure to New Zealand. A traditional and one-of-a-kind recipe from New Zealand leads to the savory, stuffed pies to be unique culinary experiences. The characteristics of meals available at Charlie’s Pie Shop required a light and friendly setting associated with fast-casual cuisine in order to attract the attention of culinary connoisseurs and build a positive (and appetizing!) brand experience.
Our client is a professional chef with 17 years of experience working in the best kitchens around the world who decided to launch a specialty from his home country. Thanks to a successful previous partnership for his burger joint Moaburger, we were commissioned to create a modern and friendly fast-casual brand.
Scope of work:
Brand workshops, Strategic direction, Logotype, Branding, Website – graphic design project & implementation, Packaging, Print materials – posters, flyers, Photo session
Brand workshops, Strategic direction, Logotype, Branding, Website – graphic design project & implementation, Packaging, Print materials – posters, flyers, Photo session
Client: Charlie's Pie Shop
Creative Director: Anna Misuda
Project Management: Kasia Malenda
Strategy: Marcin Karolak, Magda Weber
Brand Designer: Kuba Bieda
UX/UI Designer: Iwona Tryka
Development: Patryk Zwolak
Designers: Tomasz Król, Katarzyna Grzebyk, Jakub Łodej
Photography: Dorota Bielecka, Bartek Piasecki
