PyeongChang Olympic 2018
/
Olympic and Paralympic Winter Games Brand Book
The PyeongChang Organizing Committee
225x265mm, 136p
PyeongChang 2018 Olympic and Paralympic Winter Games Brand Book (Brand Book) is about brand design and story of the 2018 Winter Games held in Pyeongchang, Gangwon Province.
Brand Book is composed of ‘Part I’ that shows brand concepts such as the emblem, slogan, and competition look of the PyeongChang 2018 Winter Games and ‘Part II' that shows brand application cases. Based on ‘Connected’, a new concept of Olympic slogan ‘Passion.Connected’, the design motif was to connect the enthusiasm of the world for the PyeongChang 2018 Winter Games, and expand the connection and open up a new horizon.
The image of snowflakes composed of Korean morphemes is presented in a rhythmic way, with images ranging from monotone to colorful tones of various brands. In addition, we have maximized color and competition look applied by the venue with the help of an extra sheet of paper.
