Expressing lightness and freedom of TRUECLOUD, natural and environmentally responsible technology for Timberland global launch campaign.

XK produced a series of assets including hero film, multiple Key Visuals, Instagram stories and other motion assets to intruduce the TRUECLOUD shoe line-up.
Design, Production & R&D: XK studio
Client: Timberland
Agency: Adam&Youngson
Photography: Paul Calver
Sound: Chris Banks
Timberland TrueCloud
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