GATORADE GONZO
The football super-fan with a license to roam, crack jokes and even practise with the stars of Hero Indian Super League. Armed with a just Go-pro and several bottles of Gatorade, the Gonzos published exclusive BTS content and live match coverage, hosted events and essentially gave the fans of Delhi & Mumbai football clubs the ultimate "insider experience"- and in the process raked up the highest engagement for a brand for Gatorade India during the period.
Art Director: Sumeet Khundiya