Matthew Connolly's profile

Luxor / Brand & Visual Identity



LUXOR





Luxor—the iconic black pyramid of Las Vegas—a glowing celebration of amplification. Inside, things tend to be hotter, spicier, funnier, stranger, and simply bolder. It’s a monument to the flamboyant, the electric, and the "holy sh*t did you just see that?” Its beam is an invitation to those hungry for thrilling surprise and adventures unknown. Look to the sky, answer the call, and go bold.




A pyramid built for thrills and the wildly unexpected requires a branding system to serve as its exclamation point. An inexhaustible, highly stylized, and boldly escalating Egypt-meets-Vegas extravaganza. Every visual, headline, and touch point dramatically asks all to join in the fun.









To be bold is to be in motion. Unapologetically large type animations work in concert with dramatic shots bathed in light, energy, and flair—all to set the stage for the action-packed experience to come, regardless of format.









Luxor / Brand & Visual Identity
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Luxor / Brand & Visual Identity

Published: